Digital Soft Power in the (post)pandemic world Network Research Project
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Is cultural diplomacy possible in the times of the global "digital lock-down"?
To what extent cultural institutions can turn to their digital resources, collections, exhibitions or distant programs to compensate for the loss of physical interactions and social influence? Are cultural actors well prepared to face digital challenges, including fake news, propaganda, algorithmic censorship, and data surveillance?
The Research Network Project aims to answer these questions by cross-pollinating academic knowledge and professional expertise of cultural practitioners and policy makers. It will scope, survey, identify, analyse and apply key digital tools to re-vitalize and re-enable GLAM institutions to successfully implement their international cultural exchanges and programs in the current context.
The Network research will explore novel ways to enhance, activate and globally communicate the value of cultural assets and heritage collections in the global media environment. The outcomes will inform GLAM experts to harness the power of digital technologies. They will help develop new plans for cultural engagement as well as to cope with digital threats.
Goals and objectives
Bringing together academics, diplomacy experts and GLAM institutions to create a live forum for knowledge creation and exchange
Exploring and advancing current thinking on the role of digital tools, data-driven approaches, and AI in strengthening the delivery of soft power programs
Developing policy-oriented partnerships between academics and practitioners through a series of webinars, datathons and educational activities
Advancing digital diplomacy research and scholarship by prototyping, testing and designing novel research tools that can measure, map, predict and visualize soft power
The Research Network Project will consolidate and multiply existing knowledge in digital diplomacy addressing three key research components:
How to sustain global visibility and leverage the digital assets in a saturated informational environment?
Building on VR and AR technologies trends and promises
Using data-driven approaches and innovative techniques
Crafting an appealing digital image and reputation
How to conduct trustworthy cultural relations and exchanges in a post-truth environment?
Eliminating digital disruptions of informational outreach
Countering miscommunication and online propaganda attacks
Understanding data surveillance and digital espionage
How to use new technologies to leverage and augment the cultural appeal?
Employing geo-visualization to explore soft power as a geographical variable
Mapping cross-cultural trust and understanding impacts of multilateral communication efforts
Employing AI to forecast soft power appeal in different parts of the world
Network activities Digital meets Cultural Diplomacy Marathon
The webinar series will bring together international guest speakers from different parts of the world to inform cultural practitioners and policy makers on existing opportunities, risks, and approaches in the global digital communication space
The datathons will invite GLAM experts and academics to experiment with different data sets to create new ways and data-driven solutions for assessing cross-cultural trust, leveraging cultural appeal and forecasting soft power potential of cultural events
The network activities will create a dedicated data storage for useful resources (webinar recordings, articles, case studies, examples, data samples, and links) to enable a dynamic sharing of knowledge and best practices